Army of the dead_Billboard Heist Game
An platform game for Army of the Dead movie
Partnering with various local agencies, we created an experiential installation promoting Netflix’s Army of the Dead in Warsaw.
In this game, we turn passersby into zombie-apocalypse survivors who use their phone to control a 15m² billboard in an attempt to rob a Las Vegas casino. The goal is to escape from the casino collecting as much cash as possible while avoiding being devoured by zombies. When completing the heist, players receive tokens for a vending machine full of merchandise—straight out of the apocalypse.
We helped make the heist possible by driving the concept, design and development of the game.
Client
Streaming Platform
My role
UX / Interaction designer
Team
Project manager
Creative
Product designer (UX/UI)
Visual artist
Animator
Development team
Time
2021. July.
Setup & Gameplay Approach
Players will be able to interact with the billboard with a “turn-based” game mechanic. This means that players choose to make their move on their mobile, and this move will then be acted out on the billboard. This approach solves issues around latency between mobile and the billboard while keeping the excitement of the game.
User journey
To start understanding the overall flow of how we should onboard users at the scene, how they would interact with the billboard on the game platform, and how they can seamlessly be onboard and use their mobile as a controller to interact with the other players.
Define functionalities & interaction logic
In this phase, we dive into how users use their mobile as a controller to interact with billboard screens and other players. We predefined which functions & features need to be considered and what would be the best user experience by doing quick low-fidelity wireframes.
3D Simulation for the real scene
Create awareness around the new Army of the Dead movie through a co-op game activation on a digital billboard in Warsaw.
This 3D setup simulates the installation at the scene that how players will see and interact with the billboards
The dashboard on the left shows what users will see on the billboard and how the game interaction is presented. At the same time, the mobile on the right shows the interface design and interaction of how players are onboard and using it as a controller to play the game. That finally leads to the movie trailer as an activation.
