Self service Atomic asset order front end
AAAlist is a digital platform, built on Unreal Engine, designed to streamline and simplify the creation, customization, and delivery of high-quality digital assets. By combining the powerful rendering capabilities of Unreal with an intuitive frontend interface, users can independently order and assemble “atomic assets”—customizable content components—on a self-service basis.
This system empowers users to create tailored marketing assets in real-time, minimizing the need for extensive manual input and reducing production timelines.​​
Client
Global automotive brand
My role
Sr. UX/ Product designer
Team
Product owner

Scrum development team

Fellow product designer
Time
2023. Sep.- Present
The objective of the platform is to:
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Streamline asset creation: Simplify the process of producing high-quality digital assets with ease.
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Save time and effort: Provide an intuitive interface for independent, on-demand content creation.
Minimize manual input and significantly reduce production timelines.
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Virtual Rendering with Unreal Engine
Leveraging the Unreal Engine, the platform delivers photorealistic renders of assets, providing a visually immersive experience. This allows marketers to visualize and refine their assets with precision, ensuring high-quality and impactful content.
Self-Service, Frontend Ordering
With a streamlined frontend interface, users can access a wide library of assets and effortlessly order and combine atomic components based on specific needs. This self-service model is designed to empower users, giving them full control over the content creation process without requiring technical expertise.
Flexible Atomic Asset System
The platform supports a modular approach to asset creation, enabling users to select from various atomic elements to construct unique, on-brand visuals. This flexibility ensures that assets are not only aligned with brand guidelines but also customizable to specific campaign requirements.
Time and Labor Efficiency
By automating key aspects of asset creation and reducing reliance on manual workflows, the engine significantly shortens production timelines. This efficiency allows marketing teams to focus more on strategy and creativity, resulting in faster content deployment and lower operational costs.
Value proposition
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Faster asset creation: Streamlines the process, reducing production time.
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Enhanced accessibility: Empowers users with a self-service model for on-demand customization.
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Increased efficiency: Minimizes manual work to optimize resource usage.
By reducing manual work and allowing self-service customization, it gives marketing teams the agility to respond quickly to new trends and opportunities, accelerating time-to-market while maintaining creative quality.